Soft mobility: Lime leaves 12 markets and lays off 14% of its employees

The rental service of electric scooters wants to reduce its costs in order to achieve profitability this year

Lime size in the heart of its workforce and will withdraw from twelve major cities where it operates to improve its financial performance. The rental service of electric scooters in free access thus separates from 14% of its employees or about a hundred people. He left four cities in the United States (Atlanta, Phoenix, San Diego, and San Antonio), one in Europe (Linz in Austria) and seven in Latin America (Bogotá, Buenos Aires, Montevideo, Lima, Puerto Vallarta, Rio de Janeiro, and São Paulo). The company says it hopes to be able to relocate to these cities when conditions allow. 

" Financial independence is our goal for 2020, and we are confident that Lime will be the first new-generation mobility company to achieve profitability, " said Brad Bao, Lime CEO cited by TechCrunch. As the American site recalls, Lime has already withdrawn from 11 markets, while establishing itself in 69 new cities.