Google would like to buy a competitor from Tik Tok

According to the Wall Street Journal, Google has set its sights on the application Firework, a start-up that competes with TikTok.

Google would consider buying Firework , a mobile application that allows you to share videos in the manner of TikTok. The idea would be to supplement the offer of YouTube with a product closer to the social network. You must know that Google has never managed to win in this area. The latest attempt, Google+, was a resounding failure, despite efforts to integrate it into the ecosystem. Anyway, this app, created by former Snap, LinkedIn and JPMorgan, would have become the new target group of Mountain View. It is valued at more than $ 100 million, according to the Wall Street Journal.

Come and compete with Tik Tok 

The concept is very close to Tik Tok with 30-second videos: " We help you out of the ordinary with videos that are customized to your unique lifestyle." Built by creators for creators, Millions of people are using Firework to discover short, high-quality videos through an interactive storytelling experience, "reads the application's website.

Moreover, we learn that the Chinese social network Weibo would also be interested. But the negotiations would not be so advanced. As a reminder, TikTok claims more than 500 million users around the world and mainly targets youth.